Analytics is the most essential part of your Digital marketing program. It tracks, measure, monitors and stores all the relevant data points across for your web site and all the digital marketing initiatives and becomes an integral part of the optimization process. It helps you enhance visitor experience on your web site, create better engagements and improve leads generation or increase conversions. It also helps in improving the usability, navigation and overall web site structure based on quantified data points.
At iMz, the analytics team are experts in going through all the data points and presenting the most actionable data sets. We report and measure the campaign activities ranging from sources of traffic, effectiveness of each medium, and how it contributes to the overall lead/sale generation.
The real time data from analytics form an integral part of our real time optimization process and we ensure that all relevant data points and used effectively which helps in improving the ROI of your campaign.
As part of our analytics services, we also prepare custom reports that help you understand and identify the 'low hanging fruit' with your on-going web site activities. This report also covers an extensive analysis on the site bounce rates, exit rates, average time spent on the site etc which enables you to make web site modifications purely from the web site usability and navigation perspectives.
Google Analytics is a web analytics service that provides data and statistics about your website. You can derive insights from website analytics data to understand how users interact with your site, how much time they spend on your site, and what they do while they are there. You will also understand which of your pages are performing well, and which pages are not.
With the help of Google analytics services, you can analyze various key performing factors like where you are getting most of your website traffic from, the number of unique visitors who visit your site, and the sessions they make. You will be able to see page views and the number of pages viewed per session. And, you will also be able to analyze the visitor’s behaviour. Google web analytics help you to understand who your visitors are, where are they coming from, and what they are viewing when they are on your site.
If you are running SEO, PPC or Social Media Campaigns for your brand, our Analytics services will be of real use to you. You will be able to monitor your ROI, maximize you social media strategy, and take a look at the metrics for improving your landing pages, to make the most of your PPC campaign.
Hire the best analytics agency, and our experts will help you with:
Our website analytics services include:
You can use website analytics to:
With the help of Google web analytics, you can:
Hire us as your website analytics agency, and benefit from our Analytics client reports.
