Job Openings for SEM-PPC Manager At iMz Media Solutions

Search Engine Marketing : Executive

Job Summary

  • Role: Search Engine Marketing (SEM, Google Adwords, Pay-per-Click) Executive
  • No. of openings: 2
  • Location: Mumbai
  • Education: (UG - Any Graduate - Any Specialization) AND (PG- Any PG Course - Any Specialization) AND (Doctorate- Doctorate Not Required)
  • Experience: : 3-4 years
  • Industry Type: Internet Advertising
  • Functional Area: Adwords Management
  • Industry: Media / Entertainment / Internet

Job Description

Google Adwords & Analytics Technical Expertise-

  • Thorough understanding of Digital Media Planning & Buying, SEM- Google Adwords, Google Analytics and expert in managing paid search, display, video, You Tube, shopping and mobile campaigns on Google Adwords.
  • Handling Facebook, LinkedIn LeagGen. End to End Campaign Setup (Google, Facebook, LinkedIn)
  • Calculating CPM, CPL, CPV, CPS.
  • Create strategies for campaigns including keyword research & ad copies.
  • Monitor competitors PPC campaigns and track targeted keywords
  • Maintain and monitor keyword bids daily and monthly budget caps
  • Working on Publishers Dashboard {Verizon, Vertoz}.
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns. Extensive data collection via Google Analytics.
  • Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features
  • Excellent understanding of Google Analytics and deriving action items from data points
  • Daily Account optimization (Negatives, spends, Daily & Monthly Budget, Keywords optimization, Ad Copy optimization, Location, Device, Demography, Ad scheduling, Bidding Strategy)
  • Coordinating with Designing Team for Creatives. Brainstorming with CS for strategies.
  • Should be Familiar with Google Tag manager
  • Proactive in researching & planning strategies.
  • Good analytical skills to gain high-quality score & improve PPC Campaigns
  • Track and update traffic patterns through PPC or cost per click, as well as Ads Management

Desired Candidate Profile

  • 1-3 years of experience in Digital Media Planning & Buying and SEM
  • Expert knowledge in Search Engine Marketing - Paid Search
  • Good understanding of display advertising
  • Excellent understanding of Google Analytics
  • Google Adwords & Analytics Certified - PREFERRED
  • Excellent communication, presentation skills and client servicing skills
  • Experience in dealing with digital media publishers
  • Excellent time management and organizational skills
  • Must have prior experience with a renowned digital media agency
  • Must have experience working with Publishers
  • Expert at Google Adwords & Google Analytics
  • Proactive and a self-starter
  • Strategic thinker with hand on experience
  • Should have digital marketing background/experience

Salary: As Per Industry Standard

Joining: Immediately

Apply Now!

Interested candidates can mail their updated CV at